For a startup to succeed it is ideal to follow a non-linear approach from idea to market. In other words, if you know who will consume your product or service you don't have to wait until your offering is ready to sell. Getting customers early (during your planning or development days) will do great and even bring you funds. In this post, I will provide you with case study of LifeMojo, recent startup based out of Bangalore. LifeMojo is a Preventive Healthcare platform that helps you stay fit by helping you eat right. It is a team of 3 enthusiastic developers/entrepreneurs. They started the company by pooling in their personal savings but knew they have to get it right before they drain away their savings. Time was crucial.

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