I was downloading a bug tracking tool from SourceForge.net and I saw indian political banners advertisements. Advertising online is not very new or unusual to the indian political scene. I tracked a congress adwords campaign back in 2004. However, this time BJP seems to have taken a lot of lessons from Obama’s campaign. L.K. Advani as a Prime Ministerial Candidate. In his short speech, he is urging people to bring in “change”. We’ll know at the end of 2009 elections what works in India.

According to Compete.com, the site had about 6k visitors in Jan 2009. However, these are only US Visitor metrics. Looking at another possible metric of popularity - Inbound links. At this point only 57 websites link to  lkadvani.in. Too bad for someone who wants to be a prime-minister. I’ll track this again just before the elections and post an update. 

Any contender for congress doing an aggressive online campaign this time? Pass me the link if you know, it would interesting to see them compete on the web.

A very good initiate by Tata and a perfect example on how social awareness and advertising can go hand in hand.

Watch the full Ad Campaign:

Visit Jaagore.com for more information. The website is very informative and effective. The Website has received over 300,000 visitors so far.

And yes, don’t forget to Vote!

Tenmiles generated it’s initial funding (2000-2001) by offering services like web design, logo design and ad banner design services. Today we are a 8 year old solid product development company with great in-house design team. However, we are now gearing up to re-launch our design division and take our offerings to a next level.

Tenmiles Interactive, the new division would be based in Chennai and offer web design, brochure design, logo design & corporate identity solution. We would also be focusing in offering design services to companies in chennai. A Web Design Company based in Chennai. with a dedicated team of designers, content writers and managers. Gearing for growth!

While Maruti, Hyundai and most other car companies are posting a drop in sales, Honda has improved it’s November 2008 sales compared to November 2007. This is a good news for the company. If you also notice, Honda City is one of the top advertised Car on TV. Honda looks very aggressive with the New City. Impressive!

If you are considering advertising with StumbleUpon for your business you might want think again. Some experiences by software business owners are posted here.

Here are the key disadvantages:

• Extremely High Bounce Rate
• Target Audience too broad. Probably looking for free and fun stuff and not some business products
• Only Single Country Targeting Possible

KILB written as K.I.L.B seems like a new ad campaign on health awareness. While I am guessing that KILB (Kisi ko bhi ho sakta hai) is an AIDS or Cancer campaign. Irfan Khan is seen wearing a doctors mask in this newly launched campaign. Nice teaser – lets see what’s coming.

This book so far has been great read. In a nutshell:

“Successful marketers don’t talk about features or even benefits. Instead, they tell a story. A story we want to believe.”

Tera dil roshan, tera mann roshan

Nice little jingle with a brilliant brand extension ad campaign for Happydent White chewing gum in India. Hatts off to Mr Prasoon Joshi and his team and I think the company took a risk (that seems to be paying off well) by bringing out an ad like this in the indian market. Haven’t watched the ad yet? Watch it here: