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This book so far has been great read. In a nutshell:
“Successful marketers don’t talk about features or even benefits. Instead, they tell a story. A story we want to believe.”
Posted in Food for thought, Advertising, business | 2 Comments »
Tera dil roshan, tera mann roshan
Nice little jingle with a brilliant brand extension ad campaign for Happydent White chewing gum in India. Hatts off to Mr Prasoon Joshi and his team and I think the company took a risk (that seems to be paying off well) by bringing out an ad like this in the indian market. Haven’t watched the ad yet? Watch it here:
Posted in Advertising | 3 Comments »
