This book so far has been great read. In a nutshell:
“Successful marketers don’t talk about features or even benefits. Instead, they tell a story. A story we want to believe.”
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on Tuesday, July 3rd, 2007 at 11:20 pm and is filed under Food for thought, Advertising, business.
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December 15th, 2007 at 8:19 am
Thats a good book.
one of my favorites.
vineet
http://vineetnair.com