Tera dil roshan, tera mann roshan
Nice little jingle with a brilliant brand extension ad campaign for Happydent White chewing gum in India. Hatts off to Mr Prasoon Joshi and his team and I think the company took a risk (that seems to be paying off well) by bringing out an ad like this in the indian market. Haven’t watched the ad yet? Watch it here:
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August 15th, 2006 at 7:02 am
Well…I feel quite the opposite Shalin. I compare this ad to the Indiana Jones and Temple of Doom movie where they showed Indians eating monkey brains and eyes in soup. I find the ad in Poor light
August 15th, 2006 at 8:08 am
I am just looking at the creative side of it. I don’t think so it glorifies indian slavery or anything of that sort.